I sometimes to E-marketing campaigns for festivals as you might know. I came up with an idea but working it out seems to be a problem.
The best way to spend money into E-marketing is direct marketing through social networking sites. In holland the most populair site is Hyves. Hyves supports advertisement by location, sex, age and education level.
If I want to setup an advertisement campaing I want to be able to select:
- Location by radius around a certain postal code (and not a list of 10 cities in the whole country)
- Taste (music, food, brands etc)
- Age
Im not interesting in the persons education level, since im not a recruiting agency.
Lesson learned? I wish Hyves` advertisement features where as versatile as Facebook`s. Than I would set up several campaigns/month!
