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	<title>Ramoonus.nl &#187; Amazon</title>
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	<link>http://www.ramoonus.nl</link>
	<description>The weblog of Ramon van Belzen, a webmaster, webdesigner, chemistry student</description>
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		<title>OpenX Ad Server: Beginner&#8217;s Guide</title>
		<link>http://www.ramoonus.nl/2010/03/openx-ad-server-beginners-guide/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=openx-ad-server-beginners-guide</link>
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		<pubDate>Wed, 31 Mar 2010 13:13:39 +0000</pubDate>
		<dc:creator>Ramoonus</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Amazon]]></category>
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		<category><![CDATA[OpenX]]></category>

		<guid isPermaLink="false">http://www.ramoonus.nl/?p=4447</guid>
		<description><![CDATA[Packt Publishing released the book &#8220;OpenX Ad Server: Beginner&#8217;s Guide&#8221; last week. I`m very lucky to give you guys (and girls) with a review on my blog (this site, doh!) this month! I`ve been using OpenX since 2006 to structure and organise online advertisement campaigns. The books covers the following items: Learn the essentials of online advertising from [...]]]></description>
			<content:encoded><![CDATA[<p>Packt Publishing released the book &#8220;OpenX Ad Server: Beginner&#8217;s Guide&#8221; last week. <a rel="attachment wp-att-4453" href="http://www.ramoonus.nl/2010/03/31/openx-ad-server-beginners-guide/0202_mockupcover_beginnersguide/"><img class="alignright size-thumbnail wp-image-4453" title="0202_MockupCover_Beginnersguide" src="http://www.ramoonus.nl/wp-content/uploads/2010/03/0202_MockupCover_Beginnersguide-121x150.jpg" alt="0202 MockupCover Beginnersguide 121x150 OpenX Ad Server: Beginners Guide" width="121" height="150" /></a></p>
<p>I`m very lucky to give you guys (and girls) with a review on my blog (this site, doh!) this month!<br />
I`ve been using OpenX since 2006 to structure and organise online advertisement campaigns.</p>
<p>The books covers the following items:</p>
<ul>
<li>Learn the essentials of online advertising from the advertiser and publisher points of view</li>
<li>Install and utilize OpenX Ad Server effectively to make your business run faster</li>
<li>Get to know the usage of all the campaign and banner types</li>
<li>Manage ad campaigns and banners on multiple web sites from a centralized platform</li>
<li>Display ads according to their importance and alter the under-performing ads easily and swiftly</li>
<li>Learn the most effective way to work with web site ad zones</li>
<li>Maximize your profits by selling your ad space on your blogs and web sites effectively</li>
<li>Take full advantage of GeoTargeting for generating maximum revenue by showing ads according to visitor origin</li>
<li>Utilize the channels to show relevant ads based on the content of web sites</li>
<li>Integrate Google AdSense and Amazon ads with your web sites using OpenX</li>
<li>Convert OpenX Ad Server into a multi-user ad management platform for advertisers, publishers, and ad agencies</li>
<li>Track the success of any ad campaign, banner or web site zone using detailed statistics, and reports</li>
</ul>
<p>More information about the book can be found at <a href="http://www.packtpub.com/openx-ad-server-beginners-guide/book">www.packtpub.com/openx-ad-server-beginners-guide/book</a></p>
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